TAG Heuer introduces online payment with cryptocurrencies

(ORDO NEWS) — TAG Heuer announces its entry into the cryptocurrency market, allowing buyers in the States to purchase the brand’s watches in various cryptocurrencies at www.tagheuer.com.

The Swiss luxury watch manufacturer TAG Heuer, which pioneered the e-commerce of luxury mechanical watches and launched smart watches back in 2015, is taking another important step in the digital world by introducing a new and promising payment system on the American version of the brand’s website – cryptocurrency.

Already today, TAG Heuer customers in the United States can purchase the brand’s iconic watches and accessories with cryptocurrency without a minimum spend and up to $10,000 per transaction.

Backed by the largest payment provider BitPay, TAG Heuer accepts a total of 12 cryptocurrencies, including Bitcoin (BTC), Bitcoin Cash (BCH), Dogecoin (DOGE), Ethereum (ETH), Litecoin (LTC), Shiba Inu (SHIB) ) and others, as well as 5 USD-pegged stablecoins.

With the number of shoppers regularly using or earning digital currencies growing every day, TAG Heuer intends to be a key player in the inevitable transformation of the online and retail market. This project marks the first step in a long-term strategy for Web3 that will enable TAG Heuer to become a strong contributor to blockchain, NFT and more.

“We have been closely following the development of cryptocurrencies ever since Bitcoin first began to be used. We were confident that TAG Heuer, as a cutting-edge watch brand with a pioneering spirit, would embrace technology that holds promise and is globally integrated in the future, despite the changes that come with it in the watch industry and beyond . ” explains Frédéric Arnault, CEO of TAG Heuer.

“As a luxury brand, we had to make sure that our entry into the Web3 eco-system would meet our quality standards.

Immersion in a new financial world for us became possible thanks to well-coordinated teamwork and with the support of BitPay. The new crypto payment system is just the beginning of many exciting TAG Heuer projects in the Web3 universe.”

“We are excited to see global brands like TAG Heuer investing in the crypto space and seeking support from BitPay to adapt their digital platforms to new ways of e-commerce.

We look forward to the positive results of the new payment system for both TAG Heuer customers and the brand, and we will continue to support and help realize their vision as technology and demand evolve,” said Stephen Pare, co-founder and CEO of BitPay.

The Customer Journey in the Web3 Age

The integration of the pilot into the US version of the TAG Heuer site ensures a seamless experience for customers wishing to make a purchase with their crypto wallet. During the online ordering process, customers need to select “BitPay” from the available payment methods.

The buyer will then be redirected to select their preferred crypto wallet or exchange and cryptocurrency before proceeding with payment. Exchange rates at the time of the transaction are guaranteed within 15 minutes.

When the payment is completed, customers will be redirected back to www.tagheuer.com and will receive an order confirmation email from TAG Heuer, as well as transaction confirmation from Bit Pay, once the blockchain has officially confirmed the payment.

12 cryptocurrencies are currently available to TAG Heuer customers thanks to the BitPay provider: Bitcoin (BTC), Bitcoin Cash (BCH), Dogecoin (DOGE), Ethereum (ETH), Litecoin (LTC), Shiba Inu (SHIB), Wrapped Bitcoin ( WBTC) and 5 USD-pegged stablecoins (BUSD, DAI, GUSD, USDC and USDP).

And over 100 crypto wallets and exchanges including BitPay, Coinbase, Exodus Wallet, Ledger Wallet, Trust Wallet, Electrum Wallet, Blockchain Wallet, Metamask, Crypto.com, Gemini Wallet, Kraken, Binance, BRD Wallet and more. The list of accepted currencies and wallets is subject to change by BitPay.

Exchange rates for all supported coins can be found on the site . At the moment, the cryptocurrency payment function is only available on the American version of the www.tagheuer.com website.

About the BitPay system

BitPay is the world’s largest provider of payment services in bitcoin and cryptocurrencies. The company was founded in 2011 and is one of the oldest cryptocurrency companies.

As a pioneer in blockchain payment processing, the company’s mission is to change the way companies and individuals send, receive, and store money.

The company’s business solutions eliminate fraudulent chargeback risks, reduce payment processing costs and, among other services, enable limitless payments in cryptocurrencies.


Contact us: [email protected]

Our Standards, Terms of Use: Standard Terms And Conditions.