US, WASHINGTON (ORDO NEWS) — The world’s most popular video application is preparing to enter a new market. According to Bloomberg, the creators of TikTok thought about creating a reality show for television in order to attract an adult audience.
The TikTok mobile app could launch a reality show, Bloomberg said, citing two informed sources. According to them, the service is looking for ways to increase its popularity and show new ways to use music videos.
The leadership of a company belonging to the Chinese technology giant ByteDance is engaged in the search for ideas for the reality show. The format of the future project has not yet been determined, however, TikTok has already discussed possible details with independent production companies.
Over the past three years, the number of downloads of the TikTok application has exceeded 2 billion. The service managed to stand on a par with Snapchat, Instagram and YouTube and gain popularity among teenagers. Creating a reality TV show can attract a more adult audience, the agency said.
Producers who spoke with TikTok executives cited the Beat Shazam show, based on the eponymous mobile music recognition app, as an example, Bloomberg writes. The participants of this project compete with other teams, guessing tunes and receiving money for the correct answers.
The progress of the game is monitored by American actor and singer Jamie Foxx. However, it is still unknown which way TikTok executives will go, the agency notes.
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