(ORDO NEWS) — Researchers from the Koller School of Management at Tel Aviv University and the Ready School of Management at the University of California at San Francisco found that people perceive those who use emoticons and various images when texting as less authoritative individuals.
In a recent study, scientists from the Koller School of Management at Tel Aviv University and the Ready School of Management at the University of California at San Francisco studied how Americans perceive verbal and visual messages from different people.
It turned out that if another person uses emoticons or some kind of pictures to convey his thoughts in correspondence, then he looks less authoritative in the eyes of others than someone who uses only words.
The study was conducted by Dr. Elinor Amit and Prof. Shaem Danziger (Koller School of Management, Tel Aviv University) in collaboration with Prof. Pamela K. Smith (Ready School of Management, UC San Francisco). All findings have been published in Organizational Behavior and Human Decision Processes.
Scientists have conducted several experiments to test people’s reactions to verbal (verbal) and graphic (visual) messages and the perception of the authors of these messages. As part of one of the experiments, the subjects had to imagine that they saw a man in a Red Sox T-shirt in a store.
At the same time, one group of participants was shown a verbal logo, and the other – a graphic one. As a result, the man in the graphic logo T-shirt was described as less powerful. Similar data were obtained in the course of other experiments.
According to Dr. Amit, this choice of people may be due to the fact that visual messages are often viewed by others as a desire for social closeness. Some scientific studies show that less powerful people tend to be more motivated than powerful people.
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