(ORDO NEWS) — This week Meta (formerly Facebook) held an online meeting with representatives of advertising agencies to help advertisers better understand the idea of metaverses.
The company believes that technologies that combine the physical and virtual worlds will become available to a wide range of consumers in a few years. This is reported by the Reuters news agency, citing its own informed source.
Mixed reality technology allows a person to use objects from the real world to interact with virtual objects. This technology is one of the components of the concept of the metaverse, which involves the creation of many virtual worlds within which users will interact with each other through digital avatars.
Last year, Meta announced its intention to invest billions of dollars to create hardware and software solutions that will help create the Metaverse.
Now Meta’s main project in this direction is the Horizon Worlds VR platform, which became available to users from the US and Canada at the end of last year and gained more than 300,000 users in less than three months.
An Oculus VR headset is required to interact with the platform. Meta is expected to release a mobile version of Horizon Worlds later this year.
It is also known that Meta intends to create a new augmented reality headset, which is being developed as part of the Project Cambria project. This device was first mentioned at the Facebook Connect event last fall.
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