Lamborghini becomes TikTok’s first supercar manufacturer

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(ORDO NEWS) — The Italian automaker, which has been leading its history since 1963, could not stay away from the fashion trend and started an official page on the social network TikTok, which appeared just a couple of years ago, but has already become a center of online attraction for active youth.

The platform where short videos are published is currently represented in more than 150 countries and is available in 75 languages. More than a billion videos are viewed daily by TikTok’s audience and will now include videos related to the iconic Lamborghini brand.

“Today the company has a clear goal – to attract the youngest audience by telling the story of the brand through unusual, engaging and interesting entertainment content. Lamborghini will also involve representatives of the creative community in creating content, and Lamborghini’s TikTok account will become a place where the younger generation can learn about the brand in an entertaining way, but in line with Lamborghini’s positioning as an innovative and luxury brand, ”the Italian automaker explained its decision come to TikTok.

Prior to that, Lamborghini was the first automotive company in the world to partner with Bitstamps to launch a collection of digital postage stamps within the Bitstamps app. More than 20 vignettes are promised in The Automobili Lamborghini Collection, each dedicated to a specific car of the Italian brand.

Let us remind you that Popular Mechanics also opened its account in the popular social network earlier. On the official page of the project, you can find the most interesting materials in an easy and accessible format of short videos. Subscribe to the page on TikTok to always be in trend of the most relevant events from the world of science and technology.


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