(ORDO NEWS) — In the photo below you see the most disgusting light in the world, at least from a statistical point of view. In Australia and the UK, it is used to make smoking unattractive.
According to the color matching system, this is Pantone 448C. According to an article in the Smithsonian, the Australian User Experience Research Agency surveyed more than 1,000 smokers aged 16 to 84 and found that this color elicited the most negative reactions from the majority of respondents.
They said that they associated it with dirt, death and tar. Therefore, the Australian authorities have decided that this color will now be the standard for cigarette packs and packages.
In May 2016, the same law was passed in the UK. According to him, Pantone 448C is the main color for 60% of cigarette packages, and tobacco brands will only be able to use standard fonts, sizes and text placement.
This decision was again dictated by Australian research . Back in 2008, the Tobacco Control Association found that packs of brown colors with simple lettering and small print are less attractive to consumers than packs with a large brand name.
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