Coca-Cola will release an NFT collection in honor of the 2022 FIFA World Cup

(ORDO NEWS) — Coca-Cola, in collaboration with the crypto platform, will release an NFT collection in honor of the 2022 FIFA World Cup, held in Qatar from November 20 to December 18. A series of tokens called Piece of Magic will consist of 10,000 items created based on the “heat maps” of the tournament matches, the announcement says.

The author of NFT was an artist known under the pseudonym GMUNK. He has previously contributed to films such as Tron: Legacy and Oblivion. Collection digital tokens are generated by tracking attacks, tackles, goals, and other interesting moments during championship matches.

According to the artist, these NFTs will “capture the spirit of football and depict a visual story unique to each match.”

Items from the collection will be available only to users of the NFT platform. To gain access to tokens, you also need to register on the Coca-Cola fan zone page.

In addition to partnering with Coca-Cola, has also become one of the main crypto sponsors of this World Cup. The platform’s logo is placed on the stadiums where the tournament is held, and service users have the opportunity to attend matches and win official merchandise.


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