US, WASHINGTON (ORDO NEWS) — Alphabet CEO Sundar Pichai spoke about the threats that artificial intelligence can carry: from faking videos to the “heinous” use of face recognition. In his opinion, both the companies working on it and the state should control the development of technology, reports Forbes.
Former Google CEO Sundar Pichai, who now heads the parent company of search engine Alphabet, has written a column for the Financial Times on artificial intelligence. According to him, this is one of the most promising technologies that Alphabet and Google are engaged in.
At the same time, Pichai writes, there are examples in history when new products lead to negative consequences: for example, the Internet connected people and gave them access to data, but at the same time made it easier to spread misinformation.
Artificial intelligence can also be used to detect cancer , predict weather and reduce flight delays (three projects Google participated in), but you need to clearly understand that something could potentially go wrong. “There are real concerns about the negative effects of artificial intelligence: from deep fake (a technology that allows you to replace a person’s face in a video with another person’s face – ed.) to the heinous use of face recognition. Although work is underway to resolve these issues, there will inevitably be new challenges ahead that no company or industry can solve alone,” Pichai said.
Alphabet CEO believes that it is necessary to develop international standards for working with artificial intelligence based on key values. “Companies like ours cannot simply create advanced technology and allow market forces to decide how it will be used. Equally, we must ensure that technology is used for good and is available to everyone, ”Pichai writes. – Now I do not even have a question that artificial intelligence should be regulated. He is too important not to do this.”
Google in 2018 formed its principles for working with artificial intelligence. But the provisions that remain on paper do not mean anything, Pichai believes, so Google has developed special procedures: for example, checking the compliance of new products with human rights. “We believe that any company developing an artificial intelligence should also adopt guidelines and stringent verification procedures,” the Alphabet chapter pointed out in a column. The basis for government regulation may be the European law on the protection of user data (GDPR), he believes. “For some scenarios, such as the use of algorithms in legal medical instruments, including cardiac monitors, existing standards are a good starting point [for the development of regulation]. For newer areas, like self-driving cars.
Sundar Pichai led the parent company Google after the founders of the search engine Larry Page and Sergey Brin announced the resignation of senior positions in the company. They continue to take part in the work of the IT giant as co-founders, major shareholders and members of the board of directors, but Pichai transferred the operational management. Under his leadership, Alphabet became the fourth largest technology company whose market value exceeded $ 1 trillion.
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